Real Talk About Real Marketing Podcast

Change agent and industry veteran Ankur Jain joins the podcast to discuss all things cloud – from composable architecture, clean rooms and modern data sharing approaches to optimizing for AI. He shares smart ways for brands to take a second look at the cloud and leverage its full potential.

David Skinner, Acxiom’s GVP of Channels and Alliances joins the Real Identity podcast to discuss the collision of the anonymous advertising ecosystem with high precision, direct marketing and its ripples across not only Acxiom’s partner network but also the industry as a whole. There have never been more identifiers or more complexity when it comes to getting the data right and recognizing people as they engage.

In this episode, Will McGivern-Smith, Chief Product and Strategy Officer of TrueData joins the Real Identity podcast to discuss the future of advertising—specifically, the role of AI and how it can protect consumer privacy, enhance browsing data, and serve as an effective alternative in the third-party cookieless world.

John Nardone, CEO of Flashtalking and the “Yoda of adtech ” talks about the evolution of adtech and how getting the right message to the right person is still the Holy Grail of marketing.

Tom Kershaw, adtech expert and former CTO of Magnite, Inc., joins the Real Identity podcast to share insights and opinions on the whirlwind of change hitting the digital ecosystem. From alternative identity options to third-party cookies, cohorts and IP addresses to CTV, the impact on small and emerging sites and effective attribution and measurement, no topic is left untouched.

Industry veteran David Danziger, VP of Data Partnerships at The Trade Desk, discussed the development of Unified ID 2.0 and how it can build scale in the adtech ecosystem.

The world is getting smaller and the ripple effects of a global pandemic has made it even more so. David Keens, Acxiom’s Senior Director of Product for EMEA, discusses the challenges of identity in Europe and how it differs from other areas in the world.

Dustin and Kyle teamed up with Acxiom expert Allyson Frammolino to talk about the role of data analytics during the pandemic and how marketers can leverage these tools to better understand consumer behavior.

Tracy YoungLincoln, Chief Client Officer at Kinesso, joins the podcast to discuss the human factor of marketing, which includes building a first-party asset and thinking beyond the point of data capture to the points of delivering value from the data.

Acxiom’s guru of industry strategy and digital enablement Dana Goff discusses the foundational role of identity in the financial services industry and what that means at this pivotal moment of pervasive change brought about by COVID-19.